It is (compared to other available techniques, at least) dead simple to cut out or add genes, yes. Practical human therapies that rely on gene editing involve more than just gene editing (and to be viable, profitable commercial applications, they require a whole lot of regulatory steps -- trials, approvals, etc. -- once all the pieces of the process are put together.)
When has 'safe' had anything to do with cosmetics? From fad diets to surgery, folks will do anything to look good. This will get made (somewhere) and sold (everywhere).