It's a matter of philosophical taste. I like to look at fancy typography myself. But there is a time and place for that, which is a separate time from reading something for content.

Unique designs serve a functional purpose, helping you remember where you read something, who authored it. That purpose can be served a different way.

And philosophically, I'm not sure I should care about who wrote it. One author having a prettier template than another adds bias. A set of various authors using the same template can make the mediocre ones appear more trustworthy than mediocre authors using an ugly template.

If I chose the template for everyone, I'd judge them by content faster, since I'd be used to the look and new pretty typography wouldn't distract me.