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Prior to the App Store, indie software developers using turnkey online solutions from eSellerate, Kagi and others were typically only paying around 10% - and this included all the VAT/TAX handling for the EU and different US states.


The 30%/70% was for other digital storefronts, not direct sales through your own store. Kagi and the like are more akin to payment processors.


In other words comparing apples with oranges.




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