I'm the author and I'll take that as a complement... I think.
My take on really slick polished valley hipster corporate pr is if you've got the resources to pull that off, sure, do it.
But if you don't it's like a bad special effect in a movie, usually worse than no special effects at all. As they say in that field if you don't have the flash it's all gotta be in the script.
And maybe I thought the State of NAT posting was pretty good.