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>It could achieve its goal of disrupting Facebook

The Facebook (as a product) ship has sailed. Even Facebook knows this, which is why it's offering and paying billions to any products/services that can and/or have stolen its eyeballs.

Perhaps the worst mistake Google made in all of this was strategic: rather than trying to out-Facebook Facebook with a competing product (and nearly destroying their own ecosystem in the process), Google should have focused on using their considerable resources to snap up companies that were indirectly taking mindshare and audience from Facebook.

In so doing, they could have left Facebook's core product to Facebook and virtually surrounded it with other products/services for that inevitable time when people were ready for anything but Facebook.

In other words, they should have pre-empted Facebook's current strategy vs. it's prior one. As it is, Google is one step behind.



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