"Success hides failure" comes to mind here. A company can do 9 things right and one thing wrong, but if they're a hugely successful company, then outsiders will assume that all ten things should be emulated. People will also latch onto anything with novelty value (like structurelessness) as being a prime differentiator vs. the competition, so it will get a disproportionate amount of attention even if it's one of the wrong things the company does.