"It's attempting to do successful intervention & marketing, essentially, by focusing on a specific demographic. As we all should know, focusing on a specific demographic is a fine way to produce a product targeted to that demographic's needs. Young black women have different pain points in tech than Zuckalikes or male first-born children of Chinese immigrants. It is obvious that other organizations with mainly white or male constituents are not effectively serving the market and it's no surprise that something better for this target group has come along."
Mini-story: I went to Caltech for undergrad. A "Men's Trip" started in my hovse in response to a women's dessert night or something. They had one men's-only weekend trip and realized they were bored without girls. The next "Men's Trip" was women-welcome. It was a lot of fun to go along, shoot guns, whip shitties in the desert, make Molotov cocktails out of a disputed load of boys underwear (the guys could not remember whose they were and neither wanted them). Great stuff. But I still found the women's dessert night valuable.
"It's attempting to do successful intervention & marketing, essentially, by focusing on a specific demographic. As we all should know, focusing on a specific demographic is a fine way to produce a product targeted to that demographic's needs. Young black women have different pain points in tech than Zuckalikes or male first-born children of Chinese immigrants. It is obvious that other organizations with mainly white or male constituents are not effectively serving the market and it's no surprise that something better for this target group has come along."
Mini-story: I went to Caltech for undergrad. A "Men's Trip" started in my hovse in response to a women's dessert night or something. They had one men's-only weekend trip and realized they were bored without girls. The next "Men's Trip" was women-welcome. It was a lot of fun to go along, shoot guns, whip shitties in the desert, make Molotov cocktails out of a disputed load of boys underwear (the guys could not remember whose they were and neither wanted them). Great stuff. But I still found the women's dessert night valuable.