Seems to me that people aren't too concerned of nameless, faceless people looking through their stuff so long as people they know (parents, spouse, friends..) don't see it.

You know, probably one of the best things that could happen is for someone to pour out nsa data indiscriminately and en masse in order to just outright humiliate hundreds of millions of people.

THAT certainly wouldn't risk an apathetic response.

It would be good if people realized how snooping is connected to poverty. In my scenario, snooping is used to gain business secrets. These are used to undercut businesses, resulting in lower wages and poverty.

E.g. Chinese hackers steal plans for American-designed products. Instead of Americans working, building and selling the things we consume, inexpensive imported versions are available b/c those companies didn't pay for the overhead of design and didn't take any risk. We need to protect ourselves from this.

Nameless, faceless people can show it to their parents, spouse, or friends, or threaten to.

Unfortunately most people don't make that connection and assume that it "would never happen to them" and don't care if it happens to someone else.