It's "you do something 'voluntarily' now, which there'll be absolutely no democratic oversight over, or we force you". So instead of getting a nasty filtering system subject to freedom of information queries and parliamentary inquiries, we get a system where we are subject to the whims of these businesses, who will all point to the government and say "ask them", while the government will point to it being something the companies added "voluntarily".
Frankly, "voluntary regulation" like this should always be a massive warning flag.
It's "you do something 'voluntarily' now, which there'll be absolutely no democratic oversight over, or we force you". So instead of getting a nasty filtering system subject to freedom of information queries and parliamentary inquiries, we get a system where we are subject to the whims of these businesses, who will all point to the government and say "ask them", while the government will point to it being something the companies added "voluntarily".
Frankly, "voluntary regulation" like this should always be a massive warning flag.