JetBrains products are far from expensive for this class of software (or for any other software out there).

Considering the awesome support, level of polish and massive value provided by the JetBrains team, their products are actually pretty cheap.

I guess that a lot of people are just exercising their options regardless of actual need for the product.

For me PyCharm has paid itself many times over. Keep up the good work JetBrains!