Im not sure 'fading into the sunset' is the right term. this is people logging in to Facebook and actively seeking out his facebook page to rescind their like. Just because he lost. People aren't forgetting Romney, they are trying to erase their history of supporting him.
Ah, it's been a few years since I logged into Facebook. If a like is analogous to a twitter follow, then this is a lot less interesting than how I was interpreting it.
But it's also possible that people no longer consider him important enough to be a part of their profile, without actually changing their view of him. People manage to clog up their profiles in a short period of time already, imagine what your FB account might look like in ten years if you never un-like that politician you supported, that band that you loved for a few months, that special edition chocolate bar you couldn't stop buying...