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Marketing, Richard Bellman was trying to get funding and needed his work to sound high tech and fancy.

According to wikipedia: https://en.wikipedia.org/wiki/Dynamic_programming#History_of...

The word dynamic was chosen by Bellman to capture the time-varying aspect of the problems, and because it sounded impressive.The word programming referred to the use of the method to find an optimal program, in the sense of a military schedule for training or logistics. This usage is the same as that in the phrases linear programming and mathematical programming, a synonym for mathematical optimization.

Also, Harold J. Kushner stated in a speech that, "On the other hand, when I asked [Bellman] the same question, he replied that he was trying to upstage Dantzig's linear programming by adding dynamic.



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