Web hosts competing based on who had the prettiest cPanel theme. The number of email accounts were allowed was something that mattered. If you were lucky enough to get SSH access, it was jailed and only really allowed you to move files around easier or edit something with vim/nano.

Oh, I have unintentionally become a GoDaddy customer (a company I have spent ample time hating and shitting on over the years) because I was a legacy Media Temple customer going back to like 2006 and I still just can't be bothered to clear out everything on those sites/domains and they eventually got acquired