I believe Canada has an even higher iOS market share than the US. Mexico mostly uses WhatsApp but I don’t text people there much. I have and use both WhatsApp and Signal routinely in addition to iMessage; no one I know uses WhatsApp within North America and only a handful use Signal.
When I worked in Europe just about everyone I texted with had an iPhone. We always use WhatsApp or Signal there by default. Nonetheless, iMessage was usually the fallback when those chat apps glitched because it is so reliable, especially compared to Signal. YMMV, etc.
What iMessage has going for it is that it is genuinely a very good implementation of a social chat app with unique features enabled by the iCloud ecosystem. I’m pretty agnostic about it, I’ve used a lot of chat apps by virtue of being more global than most, but iMessage is objectively pretty great when you stay within the Apple ecosystem. I’ve reduced things down to WhatsApp, Signal, and iMessage, which is kind of the minimum set that gets you global coverage, but if everyone is on iOS then iMessage is noticeably superior to Signal or WhatsApp. iMessage is more than just a chat app but it limits itself to that when interacting with other ecosystems.
When I worked in Europe just about everyone I texted with had an iPhone. We always use WhatsApp or Signal there by default. Nonetheless, iMessage was usually the fallback when those chat apps glitched because it is so reliable, especially compared to Signal. YMMV, etc.
What iMessage has going for it is that it is genuinely a very good implementation of a social chat app with unique features enabled by the iCloud ecosystem. I’m pretty agnostic about it, I’ve used a lot of chat apps by virtue of being more global than most, but iMessage is objectively pretty great when you stay within the Apple ecosystem. I’ve reduced things down to WhatsApp, Signal, and iMessage, which is kind of the minimum set that gets you global coverage, but if everyone is on iOS then iMessage is noticeably superior to Signal or WhatsApp. iMessage is more than just a chat app but it limits itself to that when interacting with other ecosystems.