Actually I would have argued that any human being with an ounce of common sense would find it obvious that gouda does not account for 50% to 60% of global cheese consumption. Like, you don't need an industry report to know for sure that is patently untrue.

But apparently this did not smell off to any of the many, many people who worked on the ad. That is the most baffling part to me. Are these people so bought into the hype of the product they're promoting that they just switch their brains off?