> Is instagram usage counted in active threads users? I doubt it
It is if they have a Threads account and interact with any Threads content on the Instagram app, which is extremely easy to do even accidentally, because they shove it into the Instagram feed and make it look like Instagram content.
I would not be surprised if a large chunk - maybe even the majority - of "Threads users" interact with it exclusively through the Instagram app, with many of them not even fully aware that it's nominally a separate product.
It is if they have a Threads account and interact with any Threads content on the Instagram app, which is extremely easy to do even accidentally, because they shove it into the Instagram feed and make it look like Instagram content.
I would not be surprised if a large chunk - maybe even the majority - of "Threads users" interact with it exclusively through the Instagram app, with many of them not even fully aware that it's nominally a separate product.