Google probably knows how to do pretty good AI powered replacement search.
It doesn't know how to keep new information flowing into the AI.
If AI replaces the need to visit the original website and everyone just stays on google.com then a great deal of the web will just stop being updated because nobody is reading it and nobody will read it.
That's googles problem. Frankly it's a problem for every company who wants to try and supplant google search with AI.
I was also thinking about that; in that scenario, for example instead of going to amazon.com to search and buy something you would go to a chat app like ChatGPT or Google Bard and you would interreact with Amazon's chat bot to search and buy something. Think about Chinese super app WeChat but on steroids. This is what Elon is probably dreaming about. But before that vision comes true, we firstly need protocols and standards for building chat bots inside super chat apps. If this comes true, super chat apps would be gigantic walled gardens, even worse than Facebook is today. I think the same conflicting thought process was behind Steve Jobs' push for iPhone web apps whereas web apps are more open and free for users to use than native mobile apps but native mobile apps enable more richer and better user experience. Sadly Apple decided to lock iPhone apps inside iOS and App Store.
When first LLMs and ChatGPT came about, I thought it was just another hype but the web, and the web search industry hangs in a balance (Google in particular).
P.S.
>If AI replaces the need to visit the original website and everyone just stays on google.com then a great deal of the web will just stop being updated because nobody is reading it and nobody will read it.
But even today and for a very long time as a matter of fact, you can use RSS for website updates and read them in your RSS reader and yet classic web still didn't fade away.
It doesn't know how to keep new information flowing into the AI.
If AI replaces the need to visit the original website and everyone just stays on google.com then a great deal of the web will just stop being updated because nobody is reading it and nobody will read it.
That's googles problem. Frankly it's a problem for every company who wants to try and supplant google search with AI.