I disagree profoundly and believe it to be the opposite. The EU is central, so companies have an easier target. Such surveillance systems need a critical mass of adoption, that is far easier for the whole of the EU to reach than for single countries where some reject it. Also officials are more detached from the voters and his fairly small veto. So direct business relations are more prominent than any voter campaign.

Overall it leaves a much larger attack surface to lobbying of this kind.