A little off-topic. My comment is going to be anecdotal so it may very well be wrong and if yours has been a different experience I would love to hear about it.
A lot of people love a company X because it's "not Apple" or sometimes "not Facebook". I don't get that. It's doesn't make any sense to me. You like something; in this case a company, because it has/does/stands for/makes certain things. Why do people like X just because it's not, say, Apple. It only tells me you hate something and are picking their competitor because they are not Apple. Doesn't X has merits of it's own to be liked?
Personal case:
- I love Apple for OS X, iOS, iPhone (and somewhat the iPad)
- I love Google for search and Google Apps but not a big fan of Android (Maybe because I always had a Nexus One that didn't let me install more than a couple of apps because of internal storage, had a jittery UI, had to keep killing tasks to preserve battery, poor quality of apps and a not so awesome UX. If I had one of the newer Androids I may not be pissed at it.)
- I'm neutral on Facebook because I never share anything personal on it. I'm using it wrong. But that doesn't mean I love G+ or Orkut or MySpace.
- I like Microsoft for Office and their Exchange server.
Summary:
To me I seem to have a liking for companies because of their qualities. My question is if anyone knows studies or psychological explanation why people like companies because they are NOT some other company (aka competition of a company they dislike).
You're reading my comment about loving Google because they aren't Apple a bit too literally.
That's just shorthand to say I love Google because of many actual reasons including but not limited to these:
I loved Google because they've had a true culture of open APIs and open code as opposed to Apple who does use and contribute to OSS projects, but on a much more limited basis and generally only when it has immediate benefit for themselves.
I loved Google because they haven't had a history of disallowing apps from their app store for goofy reasons (like they compete with their own apps, or they are written in a language Google doesn't like).
I loved Google because I didn't feel like they were overstepping their bounds in deciding how I should use my computers or devices.
I loved Google because I never got the feeling that they were trying to trap me completely inside their own walled garden.
There are a lot of haters around, for example any link to http://winsupersite.com is hellbanned. I guess the anti-MS folks that abound here(mostly Apple and Google fans) have flagged the premier source of information about MS to death because they hate MS.
A lot of people love a company X because it's "not Apple" or sometimes "not Facebook". I don't get that. It's doesn't make any sense to me. You like something; in this case a company, because it has/does/stands for/makes certain things. Why do people like X just because it's not, say, Apple. It only tells me you hate something and are picking their competitor because they are not Apple. Doesn't X has merits of it's own to be liked?
Personal case:
- I love Apple for OS X, iOS, iPhone (and somewhat the iPad)
- I love Google for search and Google Apps but not a big fan of Android (Maybe because I always had a Nexus One that didn't let me install more than a couple of apps because of internal storage, had a jittery UI, had to keep killing tasks to preserve battery, poor quality of apps and a not so awesome UX. If I had one of the newer Androids I may not be pissed at it.)
- I'm neutral on Facebook because I never share anything personal on it. I'm using it wrong. But that doesn't mean I love G+ or Orkut or MySpace.
- I like Microsoft for Office and their Exchange server.
Summary:
To me I seem to have a liking for companies because of their qualities. My question is if anyone knows studies or psychological explanation why people like companies because they are NOT some other company (aka competition of a company they dislike).