"Frustratingly simple"...that is a very strange adverb to use there in my opinion. When I'm assessing a tool, I don't think frustrating is a word I want to see used to describe it. Just me?
Having dealt with ETL tooling that starts as "simple" and next thing you know is a few dedicated hires for what was supposed to be a simple pipeline, the phrase resonates a lot. If you've already built out a team to do this, tried multiple different tools, and then have something that just works I'd be all for it and it would have been just that to me frustrating to have gone down some other path first.
As a vision statement to me it resonates, now curious to give it a try and see if it fulfills on that vision.
Good point! We got mixed feedback on this. Some people really loved it and some felt similar to what you mentioned. Transparently, we left it as is, as it was intriguing the audience. However point taken, will take this as inputs to future changes, if any :)
Another vote for "surprisingly". Although "frustratingly" is kind of fun because it's so weird...just too negative. If you want to keep a provocative adverb, maybe "oddly" or "weirdly" would be fun too...not normal, but not so negative.
