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The fact that you need an A/B test to demonstrate that frontend performance has an impact (on user experience first and foremost) in 2022 speaks volumes.


But how big is the impact and does that return compare to that of other investments you aren't making because you are improving performance instead?


Yet it says nothing. Large companies are slow and stubborn.


this is the stance I take on AB tests. The are objectively good at things you shouldnt need objective evidence for




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