Not so sure, allot of internet advertising still looks allot like traditional advertising to me.
When I watch stuff on youtube it's very often prefaced with a 10-30 second video advert for something. I'm assuming these adverts were designed by people with "traditional" advertising skills. Not to mention image/flash animation based ads that have been around for even longer.
Allot of advertising works simply by forcing your attention to it, such as "you can't watch the video you want until you watch this" or more annoyingly "this box is going to obscure the text of this website for the next 10 seconds".
A growing trend in adverts seems to be "interactive" ones, for example playing 10 seconds of video than forcing the viewer to make a choice which will affect the next 10 seconds of video. These things literally force you to acknoledge the advert. I can see this becoming more common,
pherhaps even to the point where you get something like "You can watch this episode of Dexter for free but first you must watch this clip and answer correctly this short quiz about the brand of washing detergent featured".
I doubt that simple text based adverts such as google adwords will totally trump old school loud obnoxious stuff (although I wish it would).
I think it will be a very long time before we have good enough data mining/AI programs that can magically generate perfectly targetting adverts for products without any creative input. If that world did come to pass we would probably be mostly redundant anyways.
That type of crud is done by people who come from old media companies and think of the web as a hot new thing in 2011.
Agencies charge for how much production work they can do for the commercial - video shoots, retouching, flash, etc. This doesn't necessarily deliver conversions but no one is taking it seriously because the web is seen as secondary to print and TV.
Bad user experience is just that, bad. On TVs it's tolerated because you don't have as much choice as you do online. TiVo's major selling point was it let you skip commercials.
Apple's iAds have good UX, so do many ad network startups like http://decknetwork.net You don't need to be annoying to use targeted display advertising online.
When I watch stuff on youtube it's very often prefaced with a 10-30 second video advert for something. I'm assuming these adverts were designed by people with "traditional" advertising skills. Not to mention image/flash animation based ads that have been around for even longer.
Allot of advertising works simply by forcing your attention to it, such as "you can't watch the video you want until you watch this" or more annoyingly "this box is going to obscure the text of this website for the next 10 seconds".
A growing trend in adverts seems to be "interactive" ones, for example playing 10 seconds of video than forcing the viewer to make a choice which will affect the next 10 seconds of video. These things literally force you to acknoledge the advert. I can see this becoming more common, pherhaps even to the point where you get something like "You can watch this episode of Dexter for free but first you must watch this clip and answer correctly this short quiz about the brand of washing detergent featured".
I doubt that simple text based adverts such as google adwords will totally trump old school loud obnoxious stuff (although I wish it would).
I think it will be a very long time before we have good enough data mining/AI programs that can magically generate perfectly targetting adverts for products without any creative input. If that world did come to pass we would probably be mostly redundant anyways.