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Not the original commenter but it's because the marketer doesn't want to be associated with the content. It may devalue the product, be the wrong target audience, cause some social media backlash, etc. (e.g. Disney wouldn't want to advertise Disney+ on a revenge porn page since it would ruin their family-friendly image).

> People know how targeting works, their session and the ad networks.

People in your network maybe. If that were widely true you wouldn't see people swearing that FB is listening to you for showing a mattress ad after you spent an hour searching for it on your computer. The average American has no idea what the hell is going on.



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