There is something very apt in your first line: A lot of sites suffer from too many cooks in the kitchen.
If every department proves its worth by claiming space on the front page, customer experience will be the last concern. That's before someone notices how giving content away is not a monetization strategy. Then add the siren song of 'only one more script' for marketing data,even if nobody has a clue about what to do with that data.
It's like Million Dollar Homepage in a sense. Every stakeholder in the business wants their stuff in there somehow. Except we're gravitating toward the million Kilabyte Homepage.
If every department proves its worth by claiming space on the front page, customer experience will be the last concern. That's before someone notices how giving content away is not a monetization strategy. Then add the siren song of 'only one more script' for marketing data,even if nobody has a clue about what to do with that data.