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So what? The app is called 'Color'.

Name one company which relies on "contentious" spelling and has succeeded. I can't think of one.



You should try naming one company which relied on "contentious" spelling and failed. I'm pretty sure the sample either way is too small to be meaningful.


Flickr?


It's not as though we in the Commonwealth spell "Flickr" as "Flickur", you know.


Yeah it's flickre right? ;-)


The Coca-Cola product and company is partly named after the Kola nut.




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