So is it NOT one of the most valuable brands in the world then? Despite Forbes' list of valuations? What exactly in the original comment about the strength of the brand do you even think is incorrect?
Depends how you look at it. I'd say that if you value brand based on its recognition and not on its revenue/profit then Walmart is not one of the most valuable brands in the world. Just looking at the Forbes list i really doubt that MasterCard is less recognised around the world as SAP or Walmart, or Home Depot (operates in 3 countries) is more recognisable as Gillette or Ford... Forbes list should really be called "Worlds most valuable companies" not brands.
The original comment isn't about the value of the brand according to Forbes, but the strength of the brand.
I just say that the brand is strong only in USA but not so much outside. Not many people care about or even know the brand in most countries. So it's not a lot of strength worldwide even though it's valuable in Forbes and very strong in USA. Coca-Cola or Apple are much more strong worldwide.
I'm not upset, I'm just absolutely baffled that there's such disagreement with the idea that you can be one of the best in the world at something without doing it all over the world.
