We really appreciate the kind words and knowing our research is useful to the UX community — that’s our whole purpose for existing. It's also greatly appreciated to get an outsiders perspective on what you are doing well and where you can improve.
Below I’ve tried to provide some additional context for some of the points in your article:
for your point “why aren’t there more Baymards”: as you point out conducting this much research takes time, and I guess that’s one of the reasons why more companies aren’t doing this. At Baymard we’ve so far spent around USD 5million on conducting the UX research needed to create the Baymard Premium research catalog, at the needed level of accuracy. All of this is self-financed UX researched, so it’s not client-specific projects that we’ve just repurposed (to ensure the research is unbiased, relevant, etc). That said, others wanting to do something similar, maybe don’t need the same level of accuracy and depth, as that’s really what makes it costly.
for your point “limitations: Context is Key”: our customers that have Baymard Premium research access generally have more data available than what we show in our public articles. In our Premium research access, all the UX research findings have meta-data to indicate the observed test severity and test frequency, there’s generally more user quotes, sometimes also test video clips, and there are some 35,000+ additional implementation examples.
for your point “limitations: Baymard has existed for 12 years” in our Premium research access we continually update all of the research with new examples, user behavior, etc. and we continually deprecate recommendations once our new test data shows the underlying user behavior has changed.
are there plans to add an option for individuals/academics like myself who would like to learn about design and UX and possibly doing our own studies based on your data?
We really appreciate the kind words and knowing our research is useful to the UX community — that’s our whole purpose for existing. It's also greatly appreciated to get an outsiders perspective on what you are doing well and where you can improve.
Below I’ve tried to provide some additional context for some of the points in your article:
for your point “why aren’t there more Baymards”: as you point out conducting this much research takes time, and I guess that’s one of the reasons why more companies aren’t doing this. At Baymard we’ve so far spent around USD 5million on conducting the UX research needed to create the Baymard Premium research catalog, at the needed level of accuracy. All of this is self-financed UX researched, so it’s not client-specific projects that we’ve just repurposed (to ensure the research is unbiased, relevant, etc). That said, others wanting to do something similar, maybe don’t need the same level of accuracy and depth, as that’s really what makes it costly. for your point “limitations: Context is Key”: our customers that have Baymard Premium research access generally have more data available than what we show in our public articles. In our Premium research access, all the UX research findings have meta-data to indicate the observed test severity and test frequency, there’s generally more user quotes, sometimes also test video clips, and there are some 35,000+ additional implementation examples. for your point “limitations: Baymard has existed for 12 years” in our Premium research access we continually update all of the research with new examples, user behavior, etc. and we continually deprecate recommendations once our new test data shows the underlying user behavior has changed.
Thanks