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As someone who also does technical writing, I agree you should draw from your own experience.

It can be hard to find the right analogy. If the subject of the analogy is enough of a hot topic, it will get attention itself. As you can see, you've got comments in here even talking about how McDonald's isn't faster with their new system, or how they could have better optimized for customers, links to articles about McDonald's business model etc. Some of the earlier negative comments about McDonald's were deleted - probably due to downvotes. Since my advice to other writers was sincere and I believe useful, I'm keeping my comment.

For sure I'm not expecting you to change your article. Just hoping that my tip might help you with future technical writing. If not, no worries.



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