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I think a lot of companies have too many designers with not much to do. Google has a team of people responsible for changing up the art or making whimsical games on the home page every day.

I also read 10 years ago that Amazon hired a big name to take over design for the shopping portal and Bezos wouldn't let this person do much of anything.



Too true. As an Amazon user for 22 years now, I was amazed by the greater than decade run some of their pages had with the UX appearing nearly unchanged (e.g. login flow).




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