There are two separate authentication processes for drivers on Windows: Authenticode, which is used for the kernel-mode driver (.sys) and is strictly enforced, and driver package signing (.cat/.inf installation packages), which has a mutable root storage called Trusted Publisher system store. Zadig works by adding its own certificate root to the Trusted Publisher system store and self-signing the installation packages, but the three possible installed drivers (WinUSB, libusb0, and libusbK) were all still signed by Authenticode.
Yes, it is its own list for software publisher signing specifically, and is separate from the Trusted Root Certification Authorities certificate store.