A bit tangential but a quick click on the author's name in the article and their bio reads:

> ex-Amazon contractor, front-end lover, accessibility nerd, down for building cool shit, especially Vue.js and Amplify.js consulting

My alarm bells ring when the answer to "stop using X" is to "start using Y" where Y == company I worked for.

This isn't to say GA is or isn't problematic, but the article's bias is problematic.