The multiple splits and name changes didn't help brand recognition, at least on my end. I remember HP lab equipment being highly impressive and warranting its price. But I consistently fail to make the connection that Agilent amd Keysight products are the successors to that.
I agree. The rebrand to Keysight is the worst. Agilent was a good name by the time they split. Agilent still exists in medical but I know much less about that. I think everyone who works in test & measurement knows the big brands and knows keysight. All of the reps, culture, and products stayed the same.
The rebranding I’ll never understand is Fujitsu -> Socionext.
> The rebranding I’ll never understand is Fujitsu -> Socionext.
I have to look it up... This is stupid. If I see a Fujitsu chip on a board, I know the brand and may find it interesting. But if I see a Socionext chip, I'll think it's some random U.S. startup from California.
I think there's a reason - Wikipedia says it's a joint venture of Fujitsu and Panasonic, so it makes sense for them to give it a new name, and it's common for these Japanese companies to choose a English name for global business (in the same way that NEC becomes Renesas due to the two reasons).
