I'm surprised Apple doesn't allow iAds to run natively as opposed to only HTML/JS. I mean, I'm sure once they open it up to everyone there will still be an approval process anyway, a la the App Store, so what would be the downside?
You could do a lot of cool, eye catching graphical stuff (3D, etc) that wouldn't suffer slowdown and would probably even use less memory (if well designed). Plus ad designers would have the full native UI library at their fingertips.
Native apps cost a lot more to develop, and WebKit frames are easier to sandbox UI-wise and are easier to integrate into other apps. Native apps has to be downloaded and installed and certificate-verified whereas html5 ads can just be launched.
So the iAd market will have to get really huge before native ads are worth the trouble.
You could do a lot of cool, eye catching graphical stuff (3D, etc) that wouldn't suffer slowdown and would probably even use less memory (if well designed). Plus ad designers would have the full native UI library at their fingertips.
Anyone know why they aren't allowing this?