We dropped Snap because it moved from being that nice platform to share tidbits of your life with your friends to a platform made to push ads in your face.
The "Snapchat" we have today is an entire different app experience to the one we all adopted into our lives. If you build a new app and then skin it to make it pass like something else, users are going to notice and move on.
It doesn't help that they keep moving features around. First your friends' stories were on the left swipe screen. Then they moved them among the ads to the right. Then then moved them back left... and now they are back on the right screen with the ads. To be honest, I haven't watched any of my friends' story in age because why bother learning where they are every few months?
The "Snapchat" we have today is an entire different app experience to the one we all adopted into our lives. If you build a new app and then skin it to make it pass like something else, users are going to notice and move on.
It doesn't help that they keep moving features around. First your friends' stories were on the left swipe screen. Then they moved them among the ads to the right. Then then moved them back left... and now they are back on the right screen with the ads. To be honest, I haven't watched any of my friends' story in age because why bother learning where they are every few months?