Also easier if you've got a non-consumer or big-ticket product. If I'm selling a new brand of bath soap, I obviously want a Facebook page. If I'm selling rockets, or cars, or laser eye surgery, hopefully it's a less important pathway.
(The Solar City page is gone too, which seems like a bit more of a sacrifice - someone might actually look them up on FB.)
Also easier if you've got a non-consumer or big-ticket product. If I'm selling a new brand of bath soap, I obviously want a Facebook page. If I'm selling rockets, or cars, or laser eye surgery, hopefully it's a less important pathway.
(The Solar City page is gone too, which seems like a bit more of a sacrifice - someone might actually look them up on FB.)