I've not watched the video nor read the book but I take it slightly differently.
Reinertsen, in "Managing the Design Factory", describes the need for companies to generate high value information as efficiently as possible. Using Shannon's theory of information, he argues that low-information events are those events where the likelihood of either success or failure is high. Out of this comes the fact that you maximize the information output when the probability of failure is 50%.
How many of us take risks - professionally or personally - where the probability of failure is 50%?
Reinertsen, in "Managing the Design Factory", describes the need for companies to generate high value information as efficiently as possible. Using Shannon's theory of information, he argues that low-information events are those events where the likelihood of either success or failure is high. Out of this comes the fact that you maximize the information output when the probability of failure is 50%.
How many of us take risks - professionally or personally - where the probability of failure is 50%?