I feel like you're grouping dry cleaning businesses in with software businesses. In software, there's definitely a perception that the optimal path is to meet VCs, take a bunch of rounds of investment and become a hockey-stick unicorn. You don't see articles that encourage that because it's the status quo.
You don't see articles that encourage that because it's the status quo.
Its not though. It's the rarest of companies that even tries to get on the VC train. Most software companies are tiny and servicing only a handful of local companies with things like website design, hosting and SEO.
Go to any industry conference and you will see dozens if not hundreds of niche software services companies that only to some tiny thing for that industry.
