Google's approach resembles the old Microsoft "embrace and extinguish" playbook [1]. Sure users could disable Chrome adblocking and install something else, but how many will? Especially if Google builds a better adblocker (but one that coincidentally doesn't block anything Google cares about).
There's already a strong push from the security community to use Chrome over other browsers, because it's more secure. This puts Google in a very powerful position of setting the terms of the debate over web standards, web advertising, and tracking. But Google's interests are not necessary aligned with those of their users, who are also NOT their customers. I don't see why the same dynamic wouldn't play out for a Google ad-blocker.
There's already a strong push from the security community to use Chrome over other browsers, because it's more secure. This puts Google in a very powerful position of setting the terms of the debate over web standards, web advertising, and tracking. But Google's interests are not necessary aligned with those of their users, who are also NOT their customers. I don't see why the same dynamic wouldn't play out for a Google ad-blocker.
[1] https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish