I'm not worried about that, I meant in the sense of putting out something innovative under their banner. The consumer is indifferent to whether something was developed in-house or acquired, but is not indifferent to whether a firm is regularly putting out new things or just being the same old same old. And Twitter has just been the same old for a really long time now. The only interesting thing on Twitter in the last year has been Donald Trump's warped personality :-/