> Is it really about choosing ethics or money? Is there a third option?
Something that's worth trying is to tell the reader in that first email how many emails you're going to send and give them the option to unsubscribe now.
I'd also consider moving any guides or assistance on getting started emails into a drip feed course that they can opt into. That should reduce the amount of emails they receive while keeping the quality up.
For most of us receiving mails, the quality is important. If it's an email we're interested that links to things that are interesting we'll open it and click links (even if there's 5 in a week). If it doesn't, it's just noise.
I do an online email course on career hacking using ConvertKit[1]. I'm not really selling anything (I was but had to pull the product) but splitting the onboarding off not only lets you easily gauge interest but reduces the spam. For people who are interested in looking at how this works, you might want to take a look at the course, and of course I'd welcome any feedback by email.
> Something that's worth trying is to tell the reader in that first email how many emails you're going to send
Somehow I just picture the scene from A Christmas Carol where Jacob Marley is telling Scrooge that he will be visited by 3 ghosts over the course of the night.
> "Over the course of the next week, you will be visited by FIVE marketing emails"
Something that's worth trying is to tell the reader in that first email how many emails you're going to send and give them the option to unsubscribe now.
I'd also consider moving any guides or assistance on getting started emails into a drip feed course that they can opt into. That should reduce the amount of emails they receive while keeping the quality up.
For most of us receiving mails, the quality is important. If it's an email we're interested that links to things that are interesting we'll open it and click links (even if there's 5 in a week). If it doesn't, it's just noise.
I do an online email course on career hacking using ConvertKit[1]. I'm not really selling anything (I was but had to pull the product) but splitting the onboarding off not only lets you easily gauge interest but reduces the spam. For people who are interested in looking at how this works, you might want to take a look at the course, and of course I'd welcome any feedback by email.
[1] - https://www.rawhex.com/hack-your-career/