Eh. I guess I'm gonna go against the flow here and not get all gushy about the picture and what it's supposed to represent.
It's just one data point, and I think it's being drawn out way farther than it deserves. Some really inventive things have come out of the automotive industry throughout the years. The hybrids that people are getting into now? They've existed in one form or another since the 1920's (or earlier).
For a modern example of "wow-hey-neat" in automotive design, I like to use the Jeep Hurricane. I'm not wowed by its incredible suspension, the sweet, sweet blend of the new and the familiar in its overall design, or by the really cool transaxle drive train they came up with. What I like about it is that they built this thing with two frickin' engines, and then figured out how to run the engines in banks of four cylinders at a time depending on load. So, driving down the highway? You're on a four cylinder engine. Pulling a gentle hill? Have four more. Pulling a trailer up a steep mud slope? Here, have all 16.
Product design isn't all-revolution-all-the-time. Simply churning is really important; keep on improving your existing design incrementally, as often as you can. Then, when you do get that holy-wow revolutionary design in your head, you do something with it.
It's just one data point, and I think it's being drawn out way farther than it deserves. Some really inventive things have come out of the automotive industry throughout the years. The hybrids that people are getting into now? They've existed in one form or another since the 1920's (or earlier).
For a modern example of "wow-hey-neat" in automotive design, I like to use the Jeep Hurricane. I'm not wowed by its incredible suspension, the sweet, sweet blend of the new and the familiar in its overall design, or by the really cool transaxle drive train they came up with. What I like about it is that they built this thing with two frickin' engines, and then figured out how to run the engines in banks of four cylinders at a time depending on load. So, driving down the highway? You're on a four cylinder engine. Pulling a gentle hill? Have four more. Pulling a trailer up a steep mud slope? Here, have all 16.
Product design isn't all-revolution-all-the-time. Simply churning is really important; keep on improving your existing design incrementally, as often as you can. Then, when you do get that holy-wow revolutionary design in your head, you do something with it.
But you can't force that.