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my hypothesis:

- choose a select group (eg. HNs,friends,family)

-deliberately create some questions that are highly relevant, interesting or controversial so that most visitors of this group cannot resist the temptation to answer.

-whenever there is a change to that question, email visitors so that they will come back and answer or ask more.

- copy most features of StackOverflow

-Some of these visitors may become loyal and then they might bring their friends or at least chat about it.

- repeat the process.

-When you have large enough user base (or question/answer_base), techcrunch or other media might cover you.

- repeat the process and you go big!



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