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percept
on Nov 23, 2015
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The Fixed Price of Coca-Cola from 1886 to 1959
"Levy says the folks at Coca-Cola thought about converting the vending machines to take a dime. But doubling the price was too much. They wanted something in between.
So they asked the U.S. Treasury to issue a 7.5-cent coin."
Nicholas_C
on Nov 23, 2015
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>In another attempt, The Coca-Cola Company briefly implemented a strategy where one in every nine vending machine bottles was empty.
That is an absurd strategy.
pageld
on Nov 23, 2015
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According to the planet money episode, Coke never actually implemented it. They just discussed the merits of it and if it would actually work.
jedberg
on Nov 23, 2015
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Today they would call that "Growth Hacking". :)
pjc50
on Nov 23, 2015
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Works for Valve and their crates ..
kbenson
on Nov 23, 2015
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I wonder if they eventually would have run afoul of gambling laws.
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So they asked the U.S. Treasury to issue a 7.5-cent coin."